Bar Wars: The Un-Sugarcoated Truth About the Clif vs KIND Controversy
By Ellen Kanner, Contributing Writer
On March 6, New York Times subscribers came upon a full-page open letter—in print and online– from the popular snack food company Clif Bar, challenging competing brand, KIND, to live up to its name and go completely organic.
Clif founders and co-CEOs Gary Erickson and Kit Crawford, are outspoken advocates for organic agriculture, environmental stewardship and corporate responsibility. Organic agriculture is, “good for people, farmers, communities and the planet,” they wrote in their open “invitation” to KIND.
Clif states that the company made the organic shift back in 2003, that currently 76% of its ingredients are organic, and that it is aiming for 100% in the next few years.
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